What is the differentiate between on-page and off-page optimisation?
What is the differentiate between on-page and off-page optimisation?
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.
On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:
Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization
Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:
Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission
ON-PAGE SEO - The direct action that is taken within the website to get better ranking and to get a better traffic to our websites.
OFF PAGE SEO - Off Page SEO involves in a technique that improves the position of a website in the Search Engine Results Page.
On-page SEO is the process of optimizing elements on your website itself.
Off-page optimization is the process of linking or promoting your website using link building