What is content optimization in SEO?

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What is content optimization in SEO?
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Content and copy refer to written material. This is the text that you see and read on a website. What is involved with Content Optimization? The process of making your website's home page or a particular page on your website more attractive to search engines and users is called optimization.

Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links.

Content optimization is a process to make sure the content is well written in such a manner to improve search results and ranking and can reach largest possible audience.
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Content Optimization is a process in which a webpage and its content are optimized to become more attractive, useful and actionable to users. The processes typically include fixes and improvements on technical performance (ex: page speed) and content copy for it to perform and rank better on search engines.