Importance of Sitelinks??
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Importance of Sitelinks??
Google now allows advertisers to add specific text that will display for their sitelink descriptions within their ads. The sitelinks will still serve as shortcuts to the most important pages of your site; helping prospective visitors find more easily the information they need and navigate your site in a timely manner.
They play a vital role in allowing users to deep link to other areas of your site & they can also have a positive impact on your Ad Rank and at the same time they increase your SERP real estate.
At the moment, sitelinks are automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks.