advice on PR and online campaigns

[Cloughie]

Hey all,

I am going to make a focused effort to raise exposure for AtLarge Nutrition over the next 6 months.

Two areas - PR and also SEO/CPC advertising.

Ideally it would be great to find one company to handle both aspects, but from looking about it might be that I have to hire two companies - one to handle PR and the other to handle my SEO/CPC advertising.

My general thoughts are:

PR - we have a big mention in a popular fitness magazine coming up, so I want to do some big PR around that and then also aim to push 2 key areas - 3 or 4 of our products into a couple of sports/areas of fitness. And, constant PR around the things we do such as signing up new athletes, releasing new products etc.

SEO/CPC advertising - review and agreement of keywords to focus on and then a one off optimisionatn of the site and then link building. Also a couple of google adword campaigns to start me off.

Do you have ANY tips or ideas to help me either find god companies or individuals or just any other ideas for areas to push?

Cheers,

Daniel

[bermuda]

Hi, you are actually speaking about several web related topics, advertising, PR, SEO, PPC and promotion. I would say that PPC and SEO are more important.

Of course many believe that PR is not that important any longer and new websites need not worrying about boosting their PR.

[Chris]

I would aim for two companies, a good SEO company is not going to be a good PR company.

Actually, I think you could do your SEO in house, you know enough.

[Kyle]

Hey Chris, look how many views this thread has gotten.

[Cloughie]

you know it might have actually popped up in my google alerts, perhaps that is why?

[Todd W]

you know it might have actually popped up in my google alerts, perhaps that is why?

Could be.