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kellyjohnson
02-13-2008, 03:45 AM
To effectively expand the circulation of your newspapers, magazines, comics and periodicals, publishers largely give priority to the development of e-commerce. Publishers are turning to digital marketing via website, email campaigns to promote and bring more sales to the publications. Marketers leverage on this medium to deliver highly attractive, user-friendly and interactive campaigns and promotions to promote and sell the publications.

Here are some tips that will help you increase traffic to your site and consequently increase circulation:

Do Email marketing (http://www.optinbuilders.com/email-marketing/index.asp)

Today there are sophisticated applications but email is simple, cheap, effective and popular. Send email pitches with your web site URL embedded in your message. This will lead your email recipients to reach your website and impel more engagement with your brand.

Employ search engine optimization strategies

Search engine optimization (SEO) is one of the best ways of optimizing your web site. Its techniques and strategies can be incorporated into website development and design for the publishers.

Try pay per click advertising

Pay per click (PPC) allows having advertisement listings in major search engines and are sponsored links and perform a search in search engine. Here the advertisers bid through “ keywords” in target market and mostly appear at the top, bottom, right side of search engine result page as following:

* Paid listings
* Sponsored links
* Featured links

Utilize Pay per call services

Pay per call is a form of advertisement listings in search engines and directories allowing publishers to charge advertisers on a pay per-call lead that they generate. A call is worth many times more than a click. One and one contact with a prospect live on the phone is so much more likely to result in a sale.

Create Blogs
Blogs are also known as web logs and are very popular in online marketing. Blogs serve as a platform to elicit wide-ranging discussion, opinions and foster more interaction. They contain and combine text, images, links to other blogs, web pages, and other related media. It can very fruitfully build your target markets and bring you a steady flow of Internet traffic and clients.

For more information please visit my website listed below.
Email Marketing (http://www.optinbuilders.com/email-marketing/index.asp)