View Full Version : Looking for Widget Advertisers

01-09-2008, 06:26 PM
I spent the better part of last year working on a network doing ad performance monitoring for a health care publisher.

We served all kinds of creative, from text links to inline link blocks to banners to widgets....and beyond. Widgets performed better than any other form of advertising we served.

I'm looking for more widget advertisers. As long as the widget brings value to the user, I've got a place I can serve it. Does anybody know a rock I can overturn and find advertisers that have evolved past banners and adsense?

I've dug hard for this. I've investigated Casale, Burst, Blue Lithium, Hydra, Linkshare, CJ, CPX - and haven't found advertisers in these networks were using this strategy. Any suggestions?

Prospectiv 1
01-24-2008, 11:41 AM
Hello healthpublisher,

There may be some things we here at Prospectiv can help you with. We build integrated a models for hundreds of pubs to help them monetize their traffic in more creative and interactive ways, including quizzes, polls, and are starting to do more in the widget and interactive offer space where users can opt-in on the fly without leaving the site itself.

Here's a high level overview to give you an idea of the types of things we do to build incremental revenue for major publishers: http://www.prospectiv.com/publisher/Publishers_home.html

We should probably talk more though about exactly what you're looking for.