Micha Dugga
08-25-2007, 09:04 AM
I'm new to the forums here, but have been reading as a guest for a couple of months. I've taken a lot of information from the forum here and applied it to our sites for generating revenue.
I thought I'd pose a question to you guys to see if you could offer some insight regarding something I'm observing between my Tier 1 and Tier 2 ad companies.
Before this gets too confusing, I'll try to simplify my question with a little bit of background.
On our company's flagship site (http://scaredmonkeys.com), We're running Tribal Fusion leaderboards and skyscrapers. On the same page, we're running Casale rectangles and popunders. 3 visible ads and 1 popunder from 2 ad companies.
The reason we're mixing tier 1 and tier 2 companies this way is because we just last week got signed up with Casale (so far, we LOVE them), but our representative there requested that we take it slow by only initially running a couple of spots on Casale before jumping in with both feet.
So, here's my question...
Where Casale is my Tier 1 (rectangles, specifically), I show the number of default ads that are running to be far more than what Tribal Fusion (rectangles Tier 2) reports having run. In Theory, if Casale says "we served 10,000 default ads", and Tribal Fusion is set up as my tier 2, then shouldn't Tribal Fusion's TOTAL ad count show 10,000 ads as well? It doesn't. It shows far, far less. In some cases, only 25% of what you'd expect.
I could write this off as a Tribal Fusion accounting problem, but it's happening in the other direction as well.
Where Tribal Fusion is my Tier 1 (leaderboards, skyscrapers), they might report serving 20,000 defaults. Then my Tier 2 (in this case, Casale) shows a number significantly smaller than what TF is reporting. Casale should say they attempted to serve 20,000 ads, but my reports show a much smaller figure.
Keep in mind, I'm looking at overall numbers in my tier 2. I'm not counting any tier 2 fill rates that might default to a tier 3 provider (which we're currently not even using).
So, to make a long story short, why is it that two very strong, reputable companies like Tribal Fusion and Casale seem to be letting so many ads slip thru the cracks?
I wonder if I'd be better off by pointing every single default campaign to a PHP script on my server so that I could track exact numbers from apache logs?
Any suggestions or insight would be greatly appreciated.
Thanks!
I thought I'd pose a question to you guys to see if you could offer some insight regarding something I'm observing between my Tier 1 and Tier 2 ad companies.
Before this gets too confusing, I'll try to simplify my question with a little bit of background.
On our company's flagship site (http://scaredmonkeys.com), We're running Tribal Fusion leaderboards and skyscrapers. On the same page, we're running Casale rectangles and popunders. 3 visible ads and 1 popunder from 2 ad companies.
The reason we're mixing tier 1 and tier 2 companies this way is because we just last week got signed up with Casale (so far, we LOVE them), but our representative there requested that we take it slow by only initially running a couple of spots on Casale before jumping in with both feet.
So, here's my question...
Where Casale is my Tier 1 (rectangles, specifically), I show the number of default ads that are running to be far more than what Tribal Fusion (rectangles Tier 2) reports having run. In Theory, if Casale says "we served 10,000 default ads", and Tribal Fusion is set up as my tier 2, then shouldn't Tribal Fusion's TOTAL ad count show 10,000 ads as well? It doesn't. It shows far, far less. In some cases, only 25% of what you'd expect.
I could write this off as a Tribal Fusion accounting problem, but it's happening in the other direction as well.
Where Tribal Fusion is my Tier 1 (leaderboards, skyscrapers), they might report serving 20,000 defaults. Then my Tier 2 (in this case, Casale) shows a number significantly smaller than what TF is reporting. Casale should say they attempted to serve 20,000 ads, but my reports show a much smaller figure.
Keep in mind, I'm looking at overall numbers in my tier 2. I'm not counting any tier 2 fill rates that might default to a tier 3 provider (which we're currently not even using).
So, to make a long story short, why is it that two very strong, reputable companies like Tribal Fusion and Casale seem to be letting so many ads slip thru the cracks?
I wonder if I'd be better off by pointing every single default campaign to a PHP script on my server so that I could track exact numbers from apache logs?
Any suggestions or insight would be greatly appreciated.
Thanks!