PDA

View Full Version : Your advice on my first adwords campaign



Cloughie
01-01-2004, 11:46 AM
Hi All,

Can you please review my first ad I set up with Google ads. This is for one of my products and I will be making 2 others for 2 of my other products. Itís not yet effective as I have yet to ad my cc details to get things going but I wanted to run this by you guys first:

Ok my ad is:

Thermocin -Only $22.95
Burn fat faster and safer!
Buy Today - Get 2nd at Half Price
www.atlargenutrition.com

What do you think?

My keywords are:

[best fat burner]
[epheda free]
[ephedra free fat burner]
[fat burner]
[fat burner supplement]
[fat burner supplements]
[fat burners]
[natural fat burner]
[natural fat burners]
[strongest fat burner]
[the best fat burner]
[thermogenic fat burner]
[ultimate fat burner]

What do you think of these? Google suggests I would get top on some but its rarely searched for (suprises me) and the others (more competitive ones) I get like 4-7 positions, and a higher CTR.

I set a max of $4.00 per day on the campaign which will run this and 2 other products. I did this because I am ok with spending $125 a month on google to see if it helps me out.

Look forward to opinions.

Also how do I exactly track my roi? How does google for example know if someone they sent to my site bought my products?

Mike
01-01-2004, 02:29 PM
To track your ROI you insert some code on a specific page, I think.

r2d2
01-01-2004, 02:53 PM
Originally posted by Cloughie
Also how do I exactly track my roi? How does google for example know if someone they sent to my site bought my products?

Why would they even care? Sorry that sounds a bit harsh! But its true, they get money for people clicking your link no matter what the person does at your site.

To track what they do I think I would record the IP address of everyone who visits your site where their referrer is Google Adwords. Then record the IP address of everyone who buys something. Then check them at the end of each month or something.

Might wanna record the time of each click and each buy also.

I would imagine there would be some kind of tutorial or script at Hot Scripts (http://www.hotscripts.com) that probably explains it a lot better than I did.

Mike
01-01-2004, 03:57 PM
No, google supplies an ROI script. You put some code on a specific page and they inform you if someone has made a sale through a click from google.

Why would they care? Google wants more adwords members, yeh? Well they need to make their program have lots of feautresto persuade webmasters and make more money.

r2d2
01-01-2004, 04:03 PM
:o You learn something everyday :) Will have to take a look at that...

Cloughie
01-07-2004, 01:22 PM
I still need help with this.

All my words appear to be <0.1 in the estimated traffic and I got 89 impressions and not one click so far. Positions are very low also.

Cloughie
01-09-2004, 10:58 AM
1700 impressions, 7 clicks later, deactivated.

I am gonna try again with new keywords, but can no one offer any advice on getting google ads to work for me.

I think those 7 clicks cost me 4 bucks..

r2d2
01-09-2004, 11:35 AM
Get rid of your low performing keywords. They still show the performance of each dont they?

And make sure your keywords match your description very closely, so they will only show when someone is likely to click your link - dont just put every related word you can think of. Otherwise you get loads of impressions but no clicks.

$4, thats a lot! I was only paying about $0.2 per click to get top 5 on stuff like "casino reviews", i think you should be able to drop your max cpc.

Mike
01-09-2004, 12:55 PM
Originally posted by r2d2
Get rid of your low performing keywords. They still show the performance of each dont they?

Yeh, they do.