Click Fraud Is Growing on the Web - NYTimes

[snowboarder]

Click Fraud Is Growing on the Web

http://www.nytimes.com/cnet/CNET_2100-1024_3-6118902.html?_r=1&oref=slogin

[KLB]

Copying the entire article to this thread is a violation of the NYT's copyrights. Only a short description of the article and a link to the article on NYT's website needs to replace the entire article.

[cameron]

I didn't see any actual stats in the article that show an increase in click fraud. The case studies make it sound like a growing problem, but those are sites that just entered in the PPC advertising world. They may be experiencing the same fraud rate that everyone else has been over a long period. Increased awareness of a problem doesn't mean the problem is getting worse.

[AmbulanceBlues]

Increased awareness of a problem doesn't mean the problem is getting worse.

It does if you're the New York Times.

[dburdon]

Whilst I agree that click fraud is a pernicious problem it should be put into context. From experience most pay per click campaigns are wasting vast sums by other means.