View Full Version : affiliate program - cookie timeout

05-22-2006, 11:33 AM

I run an affiliates program and I was wondering what a fair cookie timeout value is for my affiliates?

What are your thoughts?


05-22-2006, 11:48 AM
by the way my thoughts were 2 weeks - 1209600 seconds.

My products tend to be a 4 week life cycle, so it means that it should cover the affiliate for people that look and then buy a little later, but be shorter enough for me to ensure that affiliates don't continue to get all of the backend business.

My affiliate percent is 10% by the way.

Your thoughts appreciated.

05-22-2006, 04:44 PM
Obviously a larger time is more attractive to affiliates. If you offered them longer cookie times, repeat orders, you'll get more/better affiliates.

The important thing is finding a balance that works well for you.

05-22-2006, 05:35 PM
I'd say a minimum of 30 days.

05-22-2006, 11:54 PM
Thing is if my product life cycle is 30 days, repeat orders will tend to be within 20 days which means they will probably collect ALL backend business.