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View Full Version : Adsense dropping throughout the day.



Chris
05-18-2006, 07:04 AM
I've noticed this more or less every day for the past 4 or so months.

In the morning my ECPM with one site, with a decent sample size of 25k impressions, is double when it ends up as by the end of the day with 150k+ impressions.

Do the morning visitors click more? Do so many people reach their daily budget early? I don't know. You'd think the afternoon/evening traffic would pay more since its less likely to be international.

Kyle
05-18-2006, 07:35 AM
I don't have a sample size that large, but my morning ECPM is usually 60% higher than the total day's average.

chromate
05-18-2006, 09:01 AM
I've noticed exactly the same thing for ages now.

Emancipator
05-18-2006, 10:12 AM
i have also noticed the exact same thing.

Cutter
05-18-2006, 10:29 AM
When you say morning, do you mean just before noon? I'm looking at my stats now, and the CPM from yesterday overall is higher than so far today.

I've actually found that I don't even get close to exceeding my Adwords budgets. Right now its set to over $500 a day, it spends more like $50.

KLB
05-18-2006, 09:41 PM
I've observed the same trend for as long as I can remember. I'm almost thinking this has to do with some advertisers hitting their daily advertising budget part way through the day, just like they do with their monthly budget near the end of the month.

KelliShaver
05-18-2006, 10:28 PM
I've noticed the same thing on YPN. My guess was advertisers capping out early in the day...