Google Ads Demographics Filtering Option Tool

[! search-engines-]

With the AdWords site tool, you can pick your preferences in up to three different demographic categories. The system will analyze your preferences and create a list of available Google Network sites that are popular with that audience. If you select multiple demographics, the AdWords system will look for sites that match all of your preferences. For instance, you might ask the site tool to look for sites popular with users who have children, or for sites popular with men earning a high income. The site tool will then return a list of sites whose audience tends to match those demographic descriptions

https://adwords.google.com/support/bin/answer.py?answer=33743&hl=en_US

[KLB]

Ya I saw that. It looks interesting, but is apparently only useful for site targeted ads. This could, however, be really helpful when picking out what sites to target with site targeting. Its a real win for advertisers, but will cause some pain for some publishers who don't have the "desirable" demographics.