How to tell which keywords have highest payouts?

[deronsizemore]

Is there a tool/site for tracking this?

[Masetek]

There's lists around out there...but most of them are BS.

You can use this tool from yahoo:

http://uv.bidtool.overture.com/d/search/tools/bidtool/

[deronsizemore]

Cool, thanks!

[Cutter]

That really only gives you a rough estimate of what Adsense will pay for you because:

#1 Its yahoo's network, not Google's. The top bidder on Google may be no where to be seen on overture and vice versa.
#2 "bidding wars" usually drive up the CPC for SE pages, not so much on the content network
#3 High bidders don't always run ads with good clickthrough rates
#4 Smart pricing & google's cut can mean you get pennies when overture says dollars

Here is the information I look for when I use overture's tool

-How many bidders? Lots of bidders should mean more stability and demand.
-How close are their bids to each other? If you have two ads at $5 each and the rest are under 50 cents, that probably indicates a "bid war" which you may or may not benefit from. On the other hand, if the top 10 bidders are very close to each other (example: $1.50, $1.49, $1.30, $1.28, and $1.25) you'll be in good shape even if one or two advertisers dissappear.

In summery, focus on keyword supply and demand. Writing down that the top bid is a $1.32 and then multiplying that by 60 (1000x.06 for estimated clickthrough rate) is not going to give you a good picture of your potential earnings at all. In fact, you really can't tell what you will make until the site is up and running with traffic.

[deronsizemore]

That really only gives you a rough estimate of what Adsense will pay for you because:

#1 Its yahoo's network, not Google's. The top bidder on Google may be no where to be seen on overture and vice versa.
#2 "bidding wars" usually drive up the CPC for SE pages, not so much on the content network
#3 High bidders don't always run ads with good clickthrough rates
#4 Smart pricing & google's cut can mean you get pennies when overture says dollars

Here is the information I look for when I use overture's tool

-How many bidders? Lots of bidders should mean more stability and demand.
-How close are their bids to each other? If you have two ads at $5 each and the rest are under 50 cents, that probably indicates a "bid war" which you may or may not benefit from. On the other hand, if the top 10 bidders are very close to each other (example: $1.50, $1.49, $1.30, $1.28, and $1.25) you'll be in good shape even if one or two advertisers dissappear.

In summery, focus on keyword supply and demand. Writing down that the top bid is a $1.32 and then multiplying that by 60 (1000x.06 for estimated clickthrough rate) is not going to give you a good picture of your potential earnings at all. In fact, you really can't tell what you will make until the site is up and running with traffic.


How do I tell who the top 10 bidders are as well as how many total? Or is that something I can only do when I actually set up an adsense account?