Use hyphens in domain's name or not?

[johnn]

Hi,
I read that using hyphens helps a little bit, but does it worth it one year from now?

Thanks,
John

[Chris]

Depending on how you want to target your site they can be a great benefit.

http://www.websitepublisher.net/article/choosing_domain_name/

[ozgression]

I think domain names are only important from a branding point of view. When I choose a domain, I go for a memorable, easy to spell .com as opposed to a really-long-and-hard-to-spell.com. You can get good search engine rankings without the keyword being in your domain.

[toni]

I will always pick an original, easy to remember/spell name over a keyword-keyword-keyword domain.

I mean, how reputable of an image can you project for your business with an all keyword domain name? I won't link to domains like that.

To me an obviously keyword stuffing domain tells me the owner is just out to make a quick buck.

There are exceptions where keyword names work well, but for the most part they annoy me. :p