View Full Version : NewsWeek probes the Black, Gray, White SEO Biz

! search-engines-
12-11-2005, 06:04 PM
One British black-hat SEO who goes by the online handle Earl Grey, but requested that his real name not be used because he could be harassed by anti-spam vigilantes, showed NEWSWEEK one of his tricks. Using an illicit software program he downloaded from the Net, he forcibly injected a link to his own private-detectives referral site onto the site of Long Island's Stony Brook University.


But even he occasionally strays into "gray" territory. For example, for clients such as Seattle loan company Avatar Financial, Fishkin pays Internet ad companies to display text links across a network of sites such as The Miami Herald, betting that major search engines misinterpret these ad links as legitimate measures of popularity. Search engines say they are working on ways to discount these SEO shortcuts

12-11-2005, 10:25 PM
Matt Cutt's blog has some interesting comments about the Newsweek article.