New sites and advertising

[John]

Hi, I have been reading the forum for a while now and have finally decided to give site development a shot. I'm working on my first site now (OfficeAntics) and have a few questions about advertising on it.

First I'll tell you about my site. It's going to be a humor site with jokes, pictures, games, ect. except all of the content will be work safe. I know in the office I work in most humor websites aren't avalible to employee's because of the inappropriate content, so I think a website like this could get a decent amount of visitors.

What I am wondering is should I use adsense and put ads on it when it first opens or should I wait until I have a decent amount of visitors and then put ads on it.

Thanks in advance for the help.

[Cutter]

Unless you are planning on eventually bombarding your site with pop-ups and banner ads everywhere I don't think it matters. I haven't seen any evidence one way or the other.

[James]

Safe-for-work entertainment sites are very popular.

I haven't found any difference in my traffic levels, or the amount of people that say they like/dislike my site based on how early I introduce advertisements. As long as you provide good content.

[John]

Ok thanks guys, I guess I'll put ads on it as soon as it opens.

[Chris]

I don't think adsense is going to perform well on a humor site.

[John]

I don't think adsense is going to perform well on a humor site.

Well thats what I was thinking, I figured CPM ads would generate more revenue then adsense but to get into a decent CPM program I thought my site would need a good amount of traffic. Thats why I thought if I started out with no ads and built up my user base I could then get into a good CPM program.

[Emancipator]

john focus on having a fun site... and let the ads be secondary.... thats my 2cents. And whatever you do my man dont put popups on your site.. GREAT way to murder your popularity

[MarkB]

And be sure to kick off a newsletter from day one (with a daily clean, work-safe joke:)).

[John]

OK guys thanks for the advice. :D

[Emancipator]

Interesting idea on the newsletter and the joke a day... I have a new newsletter but its weekly free movies.. not jokes :P

[John]

What do you you use to run your newsletter?

[Emancipator]

there are a pile of great scripts on hotscripts. Mine i do up in imageready and power the backend with php. Here are 3 samples Issue 3 just went out yesterday

http://www.moviesonline.ca/newsletter/issue3.html
http://www.moviesonline.ca/newsletter/issue2.html
http://www.moviesonline.ca/newsletter/issue1.html

I spent about 30minutes on it

[moonshield]

heh, you are pretty good with those tools (imageready). Maybe I should learn to use them, any tips?

[James]

Learn shortcut keys. Even just merging layers makes everything (the whole project, not just the merging of layers for it) a lot quicker when you use them.