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View Full Version : How much do you spend?



Todd W
06-03-2005, 01:53 AM
I`m curious as to how much everyone spends for advertising their site(s) per-month. This could include PPC, text links, banners, etc... Also if you advertise for more than one site maybe post how many site(s) you are advertising for. This will give us a better idea of how much it breaks down per-site..

I spend around $1000 a month for PPC, Text links, and banners and it's always going up.

Generalissimo
06-03-2005, 05:03 AM
Spend? Um, does that including getting games made with my links on that I give to webmasters? If so about $500, if not, about $0.

Does it pay off buying all those ads?

moonshield
06-03-2005, 07:18 AM
I hear ad traffic is much more stable then search engine traffic.

MarkB
06-03-2005, 08:21 AM
Well yeah, because you're paying for it so can be assured it will at least be seen. Whether it's better quality traffic is debatable.

ASP-Hosting.ca
06-03-2005, 09:12 AM
I don't think it is important how much you spend. What is important is your ROI :).

r2d2
06-03-2005, 09:21 AM
I spend about $60 a month now on advertising Discount Plasma on AdWords and Yahoo/Overture. I really should do some proper analysing, but seem to sell more plasmas when advertising, even with minimal difference in traffic levels. I.e. purchased traffic seems higher quality.

chromate
06-03-2005, 12:51 PM
This is an interesting thread. I've recently started paying for PPC ads to promote various affiliate progs. I've only just started doing this, so the ROI isn't that great. Sometimes I don't even get a return. It's a learning experience.

I hope to eventually build some solid PPC campaigns so I don't have to rely on organic search engine traffic.

Todd W
06-03-2005, 01:55 PM
I don't think it is important how much you spend. What is important is your ROI :).

True! However, I was just curious what everyone was spending per-month not what they were profiting or what their returns were...

Todd W
06-03-2005, 01:58 PM
I hear ad traffic is much more stable then search engine traffic.

Of course! If you advertise with a PPC program such as adwords or searchfeed and maintain similiar rankings based on your spendings your results will typically stay consistent with a slight deviation each day.

Todd W
06-03-2005, 01:59 PM
This is an interesting thread. I've recently started paying for PPC ads to promote various affiliate progs. I've only just started doing this, so the ROI isn't that great. Sometimes I don't even get a return. It's a learning experience.

I hope to eventually build some solid PPC campaigns so I don't have to rely on organic search engine traffic.

I`m still expirementing with PPC and affiliate programs too. I think it's a never ending expirement, and once you find something that 'works' you move onto something else to play with until it works..etc..etc..

Generalissimo
06-03-2005, 02:08 PM
Perhaps I should start, of course I am going to buy advertising for my online shop when I finally take the leap and buy a buch of projectors (I've only had my own a few days, but it's bloody brilliant, they are so gonna replace big-screen TVs)...

Chris
06-03-2005, 03:31 PM
Heh... projectors will never place TVs. No matter how high quality it is they are affected by ambient light which drastically hurts their functionality.

Todd W
06-03-2005, 03:34 PM
Heh... projectors will never place TVs. No matter how high quality it is they are affected by ambient light which drastically hurts their functionality.

That and you may have room for a big screen but not enough open or flat wall for a projector.

Generalissimo
06-03-2005, 03:44 PM
I have my projector on top of a 3 foot filing cabinet, you can always find space for one.

I see Chris' point about light getting in the way, reading text off one isn't the best (but I am doing it as I post this so)...

Todd W
06-03-2005, 03:50 PM
I have my projector on top of a 3 foot filing cabinet, you can always find space for one.

I see Chris' point about light getting in the way, reading text off one isn't the best (but I am doing it as I post this so)...

I`m talking about the area the projector projects onto... I have room in the corner for my 55" big screen it's angled facing the couch. I do NOT have room for a picture to be projected in the same area. Projectors work good for presentations, tradeshows, and in-house theatres but wont be replacing TVs until more houses come made to take advantage of them, and even then you need a complete stereo system since the sound from a projector sucks.

James
06-03-2005, 06:02 PM
I don't spend any money on advertising. At least none on my own sites, I have a couple collaborative sites that have money going from the profit pot towards advertising.

I think that they'll have a way that'll basically replace TVs and Projectors before Projectors are of high enough technology to overcome their weaknesses.

r2d2
06-03-2005, 06:27 PM
Is this the thread about spending on advertising??

For home cinema, projectors are probably good, but seem a bit OTT for day to day TV usage?

AndyH
06-03-2005, 11:29 PM
Spent some $4,000 last month. I plan on making a greater effort to advertise while also monitoring ROI. In the past I would advertise and not care if I lost money doing so...

chromate
06-04-2005, 10:53 AM
What do you advertise Andy, if you don't mind me asking?

Cutter
06-04-2005, 03:23 PM
I have my projector on top of a 3 foot filing cabinet, you can always find space for one.

I see Chris' point about light getting in the way, reading text off one isn't the best (but I am doing it as I post this so)...

What brand & model projector do you have? I'm looking into getting one pretty soon myself.

Cutter
06-04-2005, 03:24 PM
And to stay on topic here, I spend about $100 - $200 a month on Adwords. Right now I only have a few very targetted products in non-competative markets, so I'm usually bidding the minimum.

I ran an Adwords campaign for my logo design site one month. It broke even, so I can't really complain. The problem was it would take a good 2 weeks to get an order which really made it not worth it.

AndyH
06-04-2005, 08:50 PM
One of my websites, the best money maker.

Advertised on eBaumsworld, Google and a few others.

Generalissimo
06-05-2005, 06:13 AM
What brand & model projector do you have? I'm looking into getting one pretty soon myself.

I have a Hitachi CP=RS55



I might try advertising on ebaums world myself...

AndyH
06-05-2005, 09:33 AM
I might try advertising on ebaums world myself...
It got alot more exspensive a few months ago. (http://eacs.ebaumsworld.com/booking.php)

$250/day

Todd W
06-05-2005, 11:01 AM
It got alot more exspensive a few months ago. (http://eacs.ebaumsworld.com/booking.php)

$250/day

WOW Yes it did!

Generalissimo
06-05-2005, 11:46 AM
No way am I paying that! They've gotta be mad!

James
06-05-2005, 12:06 PM
Dude, that's very steep, especially for a site that is so general of traffic.

Cutter
06-05-2005, 03:00 PM
I read an article about the guy who created ebaumsworld. They mentioned how they've managed to continue to command top dollar for ads. Interesting, because 99% of the other websites like ebaums have to use porno to pay their bandwidth bills.

James
06-05-2005, 04:41 PM
http://www.democratandchronicle.com/apps/pbcs.dll/article?AID=/20050205/BUSINESS/502050313&SearchID=73198753940248

There's an article about the history of it I found interesting. Unfortunately I didn't find the article Cutter was talking about.

AndyH
06-05-2005, 07:47 PM
No way am I paying that! They've gotta be mad!
I did for a week and it ended up being a PPC of $0.08 so it is actually pretty good.

Next time I am going to do some more advanced logging to actually see if i'm making money from it.

chromate
06-06-2005, 04:04 AM
Didn't realise they have 13 members of staff.

Generalissimo
06-08-2005, 01:31 PM
Well I started advertising today...

I bought 2 humor newsletter ads for URGames.com (costs about $0.004 per visitor, so very cheap) and started a 1 cent PPC campaign. Should pay off now I'm in Tribal Fusion.

cameron
06-08-2005, 07:55 PM
I have yet to do any paid advertising for my sites. I may look into it in the future though.

jck2ho
06-30-2005, 12:48 PM
I tried paid ads once and I got awful experience from it.

James
06-30-2005, 04:38 PM
Well, you'll get a different experience and different results from different companies, places, and genres of sites.

moonshield
06-30-2005, 07:23 PM
I tried adwords once and got awesome results. But Im a little low on cash so I can't really mess it around with it right now.