Effects of Google CPM for the Publisher

[asphalt]

Any ideas what effects this will have for us small time publishers. I caught just a glimpse of this in my morning email... Didn't get to check it out completely?

Sorry Just saw the other thread below.

[davesplace1]

The CPM ads will have to pay more than the CPC ads to be shown, so this can only be good for us small publishers. If somebody really wants to advertise on your site they can keep bidding till their ad wins :)

[asphalt]

Good point, Though It might be tough to get people to want to advertise on some of the smaller sites.

[Mike]

I can't see it benefiting me...

If you have a good topic you will make a lot more by just using normal CPC ads. If you have high traffic you'd use fastclick or something (unless you couldn't get in anywhere).