Google to add CPM, other ad choices

[moonshield]

Has anyone heard of this? And if you have what do you think about the changes?

It was in the Wall Street Journal if you are interested.

[Chris]

You mean offering to advertisers or to publishers?

Google currently does make CPM deals with high volume publishers.

[Mike]

I'm not quite sure how it would work for small publishers, making rates for certain ads etc.

[r2d2]

Wouldnt this require a lot more manual work by Google for each site? It strikes me Google try to automate as much as possible, so probably wouldnt bother for smaller sites.

[moonshield]

I don't know anything about it i just saw it http://www.reuters.com/newsArticle.jhtml?storyID=8285712&type=technologyNews

[chrispian]

It looks like all advertisers will be able to choose which site they want ads to run on and pay a min. of $2 CPM.

[James]

I'm interested in seeing their new ad-unit that's one advertisement taking up the area that would usually be reserved for several.

[Mike]

Just got the email from Google...


CPM bidding: a new way to generate revenue

With site-targeted advertising, advertisers set a maximum CPM bid - that is, the price they are willing to pay for every thousand impressions – and pay on a per-impression basis. This means that, unlike pay-per-click ads, you will earn revenue each time a CPM ad is displayed on your site.

For every eligible impression, both pay-per-impression ads and pay-per-click ads compete in the same auction. Our technology will automatically display the highest performing ads on your pages.

[James]

Oh, I accidently skipped over that when reading.
That'll be cool for one or two of my sites with low CTR, but what I consider to be decent traffic (about 800-1400 daily uniques).

[davesplace1]

The more choices from AdSense the better. IMHO AdSense is already the best network out there.