What is the need of SEM?

[gunjanjain]

Hello friends,

What is the need of SEM?

[sulbha]

Hi Friends,
SEM is an important conversion driver for marketing campaigns of any type. The reason is because paid ads are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel. Organic results aren't typically linked to landing pages, but paid ads are.

[RH-Calvin]

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.