What are the pros and cons of SEM?

[pihu147741]

Hello friends,

What are the pros and cons of SEM?

[mariajonas]

Pros and Cons of SEM in digital marketing
Expanding the online reach
Helps in improving bounce rate
Establishing brand identity
Improving the condition of local businesses
Time consuming
Could prove costly
Can grant you penalty from search engine

[neelseowork]

It depends on the requirements!

[sulbha]

Hi Friends,
SEM (Search Engine Marketing): SEM is a technique of advertising our website in search engines through ads. This process is also known as PPC (Pay Per Click) Process.

Basically we run a campaign by setting up some amount and targeted keywords. And those ads will be displayed on the top positions of SERP based on the amount we added and keywords we have used.

Pros :

Instant Leads
Takes less time
Ads will run immediately
Ads can be measurable
Ads are optimised for mobile users
Instant Visibility is the main benefit
Reach targeted audience


Cons :

Its a paid process
Cost will be high for some keywords
Ads will be stopped soon after the amount completed

[RH-Calvin]

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.