How does social media play into an SEO strategy?

[WoodsPainting]

How does social media play into an SEO strategy?

[ritesh3592]

Even though social media signals don't have a direct impact on search rankings, they affect your search engine optimization efforts in primarily four ways: Increased online visibility and traffic to your website. Increased authority and brand recognition. Broader content distribution and longer content lifespan

[sophiawils59]

I agree with @ritesh

[RH-Calvin]

Social media helps to promote your content and webpages to gain more traffic and build your popularity in search engines.