What is ad rotation?

[WoodsPainting]

What is ad rotation?

[sulbha]

Hi Friends,
Ad rotation is the process of serving well forming ad copies in ad group to get expected outcome like conversions, clicks

Types of Ad Rotation:


Optimize for Clicks
Optimize for Conversions
Rotate Evenly
Rotate Indefinitely

[ritesh3592]

Ad rotation is the practice of showing multiple advertisements in a single location on a web page. Ads may be rotated with each new page load, within a single page load, or both. Because the ads are placed in the same location, they are typically the same format.

[mariajonas]

Ad rotation is the way we deliver your ads on both the Search Network and the Display Network.

[greeindseo2019]

Ad rotation is the practice of showing multiple advertisements in a single location on a web page. Ads may be rotated with each new page load, within a single page load, or both. Because the ads are placed in the same location, they are typically the same format.

The goals of ad rotation include:

Allow publishing sites to serve ads for multiple advertisers.
Keep advertising "fresh". If the ad never changes, users are more likely to ignore it.
For content-rich sites, increase exposure to advertising by showing multiple ads per page load instead of just one.

[sophiawils59]

Ad rotation is a customizable campaign setting in AdWords that will automatically rotate ads within your ad group on the Search and Display Networks. AdWords can either do the heavy lifting and choose the best performing ads for you or rotate them evenly, leaving you with the final decision on which ad to emphasize

[RH-Calvin]

Ad rotation is the practice of showing multiple advertisements in a single location on a web page. Ads may be rotated with each new page load, within a single page load, or both. Because the ads are placed in the same location, they are typically the same format.