How do you see SEO and PPC working together to improve results?

[Rscomp]

How do you see SEO and PPC working together to improve results?

[PrimeItSolution]

Visibility. ...
Share Keyword Data. ...
Use Best Performing PPC Ad Copy to Inform Your Organic Content Strategy. ...
Integrate E-Commerce Feeds into AdWords Results. ...
Use Site Search Data to Inform PPC Keywords. ...
Combat Negative PR.

[WoodsPainting]

SEO or PPC; Both the options are good but it surely depends on your wishes, resources and time etc.