What is the purpose of Google analytics?

[Mahender]

What is the purpose of Google analytics?

[ritesh3592]

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes

[sophiawils59]

Google Analytics is one of the most popular digital analytics software. It is Google's free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.

[petershene]

Google analytics has various purposes for webmaster the most important being a in depth analysis of traffic to your website and user behaviour. This was released by google to encourage website owners to look at the user experience of their respective websites by looking at data like bounce rates user dwell times and adjust their website design accordingly. It also serves as a invaluable marketing tool as it will tell you which channels your traffic came from ie social media , organic search , paid advertising and then you can separate and see what is performing and what isnt. I actually wrote a article on this a while back Google analytics your business adviser (https://www.newperspectivestudio.co.za/wp/google-analytics-your-business-website-adviser/)