What is considered as more significant, creating content or building backlinks?

[Rscomp]

What is considered as more significant, creating content or building backlinks?

[MVMinfotech18]

Both are necessary for creating quality content is equally important to building backlinks. Although link building is useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

[WoodsPainting]

There is no doubt that "Content is king". Go for content.

Why? Here is the reasons:

With more than 85 % adoption among B2B marketers, content marketing is certainly becoming more widely accepted among businesses across industries and verticals.
As more documented content marketing strategies are developed, businesses will practice consistency in content creation, promotion and distribution.

[RH-Calvin]

Both are equally important as they both help to improve keyword rankings and generate traffic to your website.

[evejones]

How about creating content and making backlinks with the same?