What are the benefits of long tail keyword?

[vkumar]

Hello friends,

What are the benefits of long tail keyword?

[ImpalaWardrobes]

Less competition.
Substantial traffic. ...
Better targeted traffic. ...
Higher conversion rates. ...
Long-tails already include your head words. ...
Great for highly competitive niches. ...
Long-tails beat personalization. ...
Perfect for PPC.

[searchenginewings]

Benefits of Long Tail Keywords:-
1) Less Competition
2) Keeping Things Natural
3) Impressive Search Volume
4) High Conversion Rate
5) Connecting You With Your Audience

[thaichacha]

1. MORE TARGETED SEARCH RESULTS
Long tail keywords are more specific than general one/two word keywords, so they are more specific to the searchers needs. It is a waste of time for visitors to visit a website that does not offer the right information – and for you. They are likely to leave your website very quickly and this will increase your bounce rate. People who arrived on your site from long tail keywords are most likely on your site because you offer exactly what they are looking for. Hence, they are more likely to perform a desired action whether it is to call, fill out a form, or buy your services or products. Usually, the conversion rate for long tail keywords is significantly higher than for general keywords.

2. LESS COMPETITION
It is much easier to achieve a higher position for long tail keywords than for more common keywords in both organic search results as well as paid ad results. A long tail term such as “taper shank drill bits” returns far fewer results than “drills,” which means that there are fewer sites out there actively pursuing that keyword, so you stand a better chance of ranking higher.

3. MUCH MORE PROFITABLE
In B2B PPC, long tail, targeted keywords result in:

Lower CPCs (cost-per-click)
Higher CTRs (click-through-rate)
Higher quality scores
Higher conversion rate
In B2B organic search, long tail keywords result in:

Lower bounce rates
Higher average time on site
Higher conversion rate
Higher conversion rate = higher ROI

Now that you know the advantages of utilizing long tail keywords in your business to business search engine marketing initiatives, just do it. Optimizing your site for long tail keywords will lead you to bottom-line results.

[RH-Calvin]

Long tail keywords usually have less number of searches in Google and are usually used to rank your webpages faster in Google.