Why can’t I just add in ranking keywords to my content?

[thaichacha]

Why can’t I just add in ranking keywords to my content?

[John-Smith]

what are you doing actually to rank your keyword?

[PrimeItSolution]

Got your sights on a keyword? Want to see your website on the elusive first page of Google for a given search term? Prepare yourself: Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Seriously – we do it all the time!

Ranking for a keyword in organic search is a repeatable process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Things like rankings, and traffic, and sales, oh my!

[ImpalaWardrobes]

Purpose. Quality keyword writing is a multipurpose exercise. You're serving the search engines and the readers, but write for the readers first.
Search engines. The obvious choice is to rank at the top of the relevant organic listings and avoid being banned.

[WoodsPainting]

Use the less popular version of a keyword. ...
Use many keyword modifiers. ...
Mix up your on page optimization. ...
Go deeper than the competition is going. ...
Move away from the commercial keywords. ...
Buy traffic.