What is Affinity Audience?

[PoolMaster]

What is Affinity Audience?

[MVMinfotech18]

Google defines custom affinity audiences as letting advertisers define whom they want to reach across the web, on any screen. By factoring in consumers’ most recent passions and ongoing interests, your message always reaches the right users.

[MVMinfotech18]

Affinity audiences were built for businesses currently running TV ads and want to expand the reach of that campaign with an online presence for an efficient price.

Google defines custom affinity audiences as letting advertisers define whom they want to reach across the web, on any screen. By factoring in consumers� most recent passions and ongoing interests, your message always reaches the right users.

[PoolMaster]

Affinity Audiences are TV-style audiences that are designed to help connect advertisers with their ideal customers online at scale. AdWords uses a users browsing history, time on pages visited and then associates an interest category with the users browser.

[PrimeItSolution]

Affinity audiences were built for businesses currently running TV ads, who want to expand the reach of that campaign with an online presence for an efficient price. ... This doesn't mean that your ads will show on the apps you specified, but rather to users that have similar apps on their mobile devices.

[RH-Calvin]

Affinity Audiences are TV-style audiences that are designed to help connect advertisers with their ideal customers online at scale.