What is the meaning of competitive analysis?

[thaichacha]

What is the meaning of competitive analysis?

[searchenginewings]

A competitive analysis is a critical part of your company marketing plan. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

[RH-Calvin]

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.