What is CTR and how one can calculate it?

[thaichacha]

What is CTR and how one can calculate it?

[neelseowork]

Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

CTR = clicks ÷ impressions
For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. Each of your ads and keywords has their own CTRs that you can see listed in your account.

[searchenginewings]

The click-through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor. A high organic CTR in Google or any search engine means you get more traffic.
CTR can mean different things in SEO and PPC. In SEO, click-through rate (CTR) refers to the % of clicks you receive divided by the number of impressions you receive in the search engines. This can only be calculated by taking the number of impressions in webmaster tools and dividing by the number of clicks.

[RH-Calvin]

Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad.