What Factors Affect Quality Score..?

[Joyadelfin]

Hello friends,

What Factors Affect Quality Score..?

[traveloweb]

1. Expected Clickthrough Rate (CTR) Expected Clickthrough Rate (CTR) measures the likelihood that your ads will be clicked when they are shown for a specific keyword (excluding other factors such as ad position and ad extensions). ...
2.Ad Relevance. ...
3.Landing Page Experience.

[MVMinfotech18]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:

Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.