How many images we can use in an Email Marketing?

[chrisforce]

How many images we can use in an Email Marketing?
According to a recent study by MailChimp, 200 words per image yield a good click-through rate.
I think it's a better survey that we need to use 80-20 percent wise that will not become a spam, means user can easily understand the content and it looks attractive.

[2mdqz]

Thank for share this

[petershene]

People tend to get ervy technical on the advertising stuff online. They did the same thing with website keywords but how can you calculate this ? I t deepens so much on your target market, if you are emailing to a bunch of young 20 something hipsters you will probably need less text more images, as half of them wont read past headlines.... if you are trying to sell to say a tech market full of tech junkies they want stats and facts to read not pretty pictures. So that would probably be more text. There is NO one size fits all in marketing , thats why people study their target markets.

[cathlilly]

Yes it sounds appropriate because when you fill your email news letter with bunch of emails it leads to loading issues and it's better to use any single image.

[petershene]

Ive have been dealing alot with this and the question you asked has no right answer, some mail clients block any mail over 5mb. Beyond that you are dealing with gmail, outlook , macs mail program, yahoo and a host of other email clients with different degrees of whats acceptable in image sizes and inline html editing. Its a great way to boost your emails effectiveness but never rely on the image as a fallback content still needs to be the main pulling factor. Also marketers that ask a broad question like this need to do research on theor target market, people are different tech users would love alot of writing other users may be more attracted to some images, your market may use a email client that is very hard on html emailers .. the only way to find out it to do a/b testing with email campaigns one will have better returns ...

[hariandro001]

Use only one attractive image is enough. And one more thing don't use big image bexause its take long time to loading.

[RH-Calvin]

Using a single image will create less spam for your email marketing.