Disappointing TribalFusion Results

[Boricua]

I've been using TribalFusion on one of my sites for several years. In the past, they were able to fill anywhere from 65% - 90% of my inventory. However, for the last few months I've been seeing fill rates as low as 30%. Is it just me or have others been seeing a similar trend?

[Chris]

Yes. But most of the prior fill rate I think was from Google's campaigns, which are no longer.

[Boricua]

A strange thing happened....several months ago I blocked Google ads in TF because I was serving them independently. I removed the block yesterday and my fill rate doubled.

Is it possible that Tribal Fusion Direct ads are related to Google?