Google had separate local and organic algorithms earlier

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Up till a few years back, Google’s local products were governed by an algorithm that was very different from its organic algorithm. This kept marketers from bridging together offline, organic, and local marketing strategies.

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For businesses that already practice SEO, it’s actually good news. Factors that were once only considered important for traditional SEO are now equally as important for local SEO. By adhering to sound, SEO practices, businesses may actually gain a leg up on the competition for local specific search queries.