How to make most of Google Attribution Testing?

[evejones]

Hey there! Google Attribution Testing is an easy going way for evaluating marketing efforts. How to make most of it? Had anyone of you tried it? Can I get to know your opinion in comments please!

[sulbha]

before using any attribution model, please make sure that you have acquired very deep understanding of your client's business, his industry and the target market. Because if you don't then you will end up applying/creating a wrong attribution model and lose lot of money.

[evejones]

before using any attribution model, please make sure that you have acquired very deep understanding of your client's business, his industry and the target market. Because if you don't then you will end up applying/creating a wrong attribution model and lose lot of money.

Thank you for your suggestion! :)

[damponting44]

At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.