What is the difference between Reciprocal Link and Link Juice?

[gunjanjain]

Hello friends,

What is the difference between Reciprocal Link and Link Juice?

[sulbha]

Reciprocal Link refers to the mutual exchange of backlinks between two websites.
Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources.

[simon56]

A reciprocal link is an agreement between two websites to provide a hyperlink within their own website to each other.
Link juice is a term used to check the Back links that you have provided on other websites are performing.

[damponting44]

Reciprocal Link implies that you quit offering on that one website includes a join about in turn website on the guarantee that the opposite website might include their join in return.

Link juice means that if you create a back link in a high authority website and that website is do-follow then it will boost your website rank too. But most of the websites these days only provide no-follow links and no-follow links are also important to drive organic traffic to a website.

[RH-Calvin]

Reciprocal link is defined as the backlink built between 2 mutual websites. These links are not very helpful as Google considers them as link trades between websites.

Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

[evejones]

Reciprocal Link is a deal between two sites that they will exchange link for a link while link juice is one-way. Link juice is the recommendation or backlink from one site to another which is as a result of off-page activities performed.