what is Quality Score? and explain it in brief?

[yellowsapphire]

what is Quality Score? and explain it in brief?

[Medventa]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. The relevance of each keyword to its ad group. Landing page quality and relevance.

[damponting44]

Quality score will be an gauge of the caliber from claiming your ads, keywords, and arriving pages. Higher caliber ads camwood prompt easier costs Furthermore superior promotion positions.
The additional applicable your ads What's more arriving pages need aid of the user, those less averse it may be that you'll see higher nature scores.

[AnjanaSharma]

Google quality score / ad rank
It is determined by ad relevancy, keyword relevancy, landing page quality, ctr and targeted page performance

[virginoilseom]

- Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to be optimized; as a rule of thumb, the better your Quality Score, the better your ads perform.