brianwilliams03
08-25-2004, 09:36 PM
A friend of my forwarded this to me and I would like to know your thoughts of the idea of ad technology that replaces content on sites.
Please check out site http://advertising.550access.com Here are following reasons why I think you should look into this:
1) " 550 Access uses AdSwap technology to deliver banner ad from userfs computer on every webpage. During download of a webpage on userfs computer, AdSwap identifies the first banner of standard dimensions on the page and delivers a banner of our advertisers of the same dimensions in exactly the same ad space.\"
2) http://advertising.550access.com/advertising-screenshot.asp
3) http://advertising.550access.com/advertising-faq.asp#1
Q: Is it Legal?
A: The legal implications can be judged from the following:
On website:
The terms of the User License Agreement clearly identify the AdSwap feature and userfs responsibility attached to it. Users consent to this feature when they download the software.
The ads are not misleading. The ad delivered by AdSwap are clearly identified as separate from original content of the website. Each ad has a clearly visible link that takes users to our Ad Info page which again states users responsibility related to the software.
Users have complete control. Users have the option to easily turn off the AdSwap feature at any time. Any replacement of ads is done from the userfs computer only.
Brian
Please check out site http://advertising.550access.com Here are following reasons why I think you should look into this:
1) " 550 Access uses AdSwap technology to deliver banner ad from userfs computer on every webpage. During download of a webpage on userfs computer, AdSwap identifies the first banner of standard dimensions on the page and delivers a banner of our advertisers of the same dimensions in exactly the same ad space.\"
2) http://advertising.550access.com/advertising-screenshot.asp
3) http://advertising.550access.com/advertising-faq.asp#1
Q: Is it Legal?
A: The legal implications can be judged from the following:
On website:
The terms of the User License Agreement clearly identify the AdSwap feature and userfs responsibility attached to it. Users consent to this feature when they download the software.
The ads are not misleading. The ad delivered by AdSwap are clearly identified as separate from original content of the website. Each ad has a clearly visible link that takes users to our Ad Info page which again states users responsibility related to the software.
Users have complete control. Users have the option to easily turn off the AdSwap feature at any time. Any replacement of ads is done from the userfs computer only.
Brian