What are the main features to consider while purchasing new hosting?

[cathlilly]

What are the main features to consider while purchasing new hosting?
Great discount on initial purchase?
24x7 customer support in local language
Secured FTP
CPU Limit
Memory space
Max DB Connections
Imvoice included ?
with dedicated IP ?
PHP_INI limit
Free SSL
Number of domains allowed?

What are your priorities before hosting purchase?

[MorStone]

I always look for a few things:
1. Reliability
2. Support/Knowledge
3. Price - you get what you pay for really.
I would recommend hostwinds.com ssd hosting services. Amazing tech support, even installed some Perl modules I needed. Highly recommended host!