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View Full Version : adsense vs. fastclick



eMEraLdwPn
08-13-2004, 04:16 PM
i'm displaying adsense ads (leaderboard) and fastclick 468x60 banner ads on one of my sites. google says i'm registering about 12,000 impressions on average, whereas fastclick says i'm registering only an average of about 8,500. after factoring out pages viewed by googlebot etc. i'm showing about 13,000 page views per day, which is more or less consistent with adsense. so what's the reason for such a large discrepancy between google and fastclicK?

Kyle
08-13-2004, 04:43 PM
Maybe fastclick doesn't tally charitable ads impressions they show, and google does?
Just a guess.

intelliot
08-14-2004, 12:45 AM
well, i do know that google does. no experience with fastclick however

michael_gersitz
08-14-2004, 10:40 AM
What does your web stats say?

incka
08-14-2004, 12:58 PM
My experience is google undercounts impressions.

intelliot
08-14-2004, 02:10 PM
is that because not everyone has javascript enabled (or uses a browser that supports it)?

ozgression
08-14-2004, 06:39 PM
My experience is google undercounts impressions.

Yep, me too...
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eMEraLdwPn
08-15-2004, 01:02 AM
both seem to be undercounting impressions, but fastclick is missing like 1/3 of them

eCommando
08-16-2004, 02:12 PM
Is it okay to have both adsense and fastclick on the same page?

eMEraLdwPn
08-16-2004, 04:07 PM
why wouldn't it be? one is context-based text ads. the other are banner ads.

ozgression
08-16-2004, 09:22 PM
Is it okay to have both adsense and fastclick on the same page?

Yes, it is.
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