What is the main purpose of using keyword in SEO?

[Nexevo Technologi]

What is the main purpose of using keyword in SEO?

[varunroy]

The main purpose of using keyword in SEO to optimize the website with a simple word and make your site searchable in search engine.

[sulbha]

People usually types keywords on search query which search engines gives results on the base of it. Therefore keyword is the most important part of On-Page SEO technique.

[Thoughtgrid]

The keywords used by the search engine populate the subject over internet search engine store the keyword in the database when search it will come up with best possible match.

[jeffronald19]

Keyword Define your Business Goals. Which Domain you are targeting and How we can get profit only working for that keyword. It takes some time to identify the best keyword but it helps to gain profit through the Internet.

[pxljobs]

Main uses of keywords are it brings targeted traffic to your related business services these will helpful to generate lead for your business...

[priyaroy]

In seo content and keywords are important. Providing unique and relevant keyword to your site is very important.so don't use keyword stuffing
which is a black hat technique. Use keyword related to your field which is being searched by visitors.