getitgoing
08-07-2010, 09:21 PM
Hello,
I manage a bunch of sites that each get almost 1 million visits a month. (managing sites is what I do, so I’m getting more of these niche sites every month.) To date the sites have zero advertising on them. I have now been tasked to get some advertising going on them. I’m in way over my head at this point, so I’m starting to do my due diligence….
The advertising needs to be clean, no adult, gambling, alcohol, dating, etc… VERY VERY strict on this.
The sites are very age group and user focused. So my questions are:
Am I better off going with finding individual advertisers, an ad network, or running a combination of both?
Any advice on getting in with individual advertisers? (ie how, who, and what do I need)
CPM is going to be the way I want to go on this, how do I determine what my sites are worth, the basic searches say I should get somewhere between $0.1 and $30 per CPM. Even if I go with some of the chatter I have heard in my segment it is $3 to $10, that is quite the range when you are talking this many impression per month.
What are the top ad networks that I should consider? (Advertising.com, tribalfusion.com, etc…)
What ad serving software is best? I've been looking at OpenX and adbutler, but I have also seen that some of the ad networks have their own.
Is it bad to go with an ad networks ad serving if you want multiple sources?
Thanks and all advice welcome…..
Dan
I manage a bunch of sites that each get almost 1 million visits a month. (managing sites is what I do, so I’m getting more of these niche sites every month.) To date the sites have zero advertising on them. I have now been tasked to get some advertising going on them. I’m in way over my head at this point, so I’m starting to do my due diligence….
The advertising needs to be clean, no adult, gambling, alcohol, dating, etc… VERY VERY strict on this.
The sites are very age group and user focused. So my questions are:
Am I better off going with finding individual advertisers, an ad network, or running a combination of both?
Any advice on getting in with individual advertisers? (ie how, who, and what do I need)
CPM is going to be the way I want to go on this, how do I determine what my sites are worth, the basic searches say I should get somewhere between $0.1 and $30 per CPM. Even if I go with some of the chatter I have heard in my segment it is $3 to $10, that is quite the range when you are talking this many impression per month.
What are the top ad networks that I should consider? (Advertising.com, tribalfusion.com, etc…)
What ad serving software is best? I've been looking at OpenX and adbutler, but I have also seen that some of the ad networks have their own.
Is it bad to go with an ad networks ad serving if you want multiple sources?
Thanks and all advice welcome…..
Dan