mobilebadboy
02-18-2009, 07:43 PM
How Changing a Button Increased a Site's Annual Revenues by $300 Million
It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.
http://www.uie.com/articles/three_hund_million_button
It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.
http://www.uie.com/articles/three_hund_million_button