Comments on: Google going CPA http://www.websitepublisher.net/blog/2007/03/20/google-going-cpa/ Website Promotion, Generating Revenue, Website Management Sat, 28 Feb 2026 22:09:57 +0000 hourly 1 https://wordpress.org/?v=3.8.41 By: Erin http://www.websitepublisher.net/blog/2007/03/20/google-going-cpa/#comment-12166 Wed, 25 Jul 2007 03:58:33 +0000 http://www.websitepublisher.net/blog/2007/03/20/google-going-cpa/#comment-12166 I just saw this enabled and am trying it out on my forum, using a rotator. I hope to be able to compare the results.

Reminds me of the ‘bad old days’ with CJ. Here’s hoping that Google does better.

]]> By: Dan http://www.websitepublisher.net/blog/2007/03/20/google-going-cpa/#comment-7101 Wed, 21 Mar 2007 14:42:57 +0000 http://www.websitepublisher.net/blog/2007/03/20/google-going-cpa/#comment-7101 Personally I think Google will be smart here. They already score keywords/ads and those not generating a certain CTR aka earning are pulled.

Those in the display business know there is not such thing as a base CTR for all display inventory as creative has a lot to do with it and Google will not allow CPA advertisers that do not make them and the publisher money.

]]> By: Andrew Johnson http://www.websitepublisher.net/blog/2007/03/20/google-going-cpa/#comment-7100 Wed, 21 Mar 2007 09:21:09 +0000 http://www.websitepublisher.net/blog/2007/03/20/google-going-cpa/#comment-7100 I wouldn’t be too concerned about this hurting publishers. Google is adding CPA because its going to bring in more money, not less. Content sites with really low quality traffic may not benefit, but I think thats an independent issue.

Its the cost per action advertisers who have the biggest potential to be hurt in the amount of data they are sharing with Google. The Adwords Quality score has proven pretty well that Google is very much interested in driving up ad costs. Affiliate marketers bragging of getting 3 digits ROI’s daily certainly has Google interested.

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