Comments on: Valueclick Acquires Shopping.net http://www.websitepublisher.net/blog/2006/12/04/valueclick-acquires-shoppingnet/ Website Promotion, Generating Revenue, Website Management Sat, 28 Feb 2026 22:09:57 +0000 hourly 1 https://wordpress.org/?v=3.8.41 By: Dan http://www.websitepublisher.net/blog/2006/12/04/valueclick-acquires-shoppingnet/#comment-1878 Wed, 06 Dec 2006 10:19:58 +0000 http://www.websitepublisher.net/blog/2006/12/04/valueclick-acquires-shoppingnet/#comment-1878 From experience, building an ad network with a significant percentage of owned sites was seen as the holy grail some time ago. Quality sites, 100% revenue “split” and the freedom to do anything an advertiser wanted as an “exclusive site” are big draws.

I have seen this attempted, building from scratch, however the only problem has been that the person or organization trying has no clue about building and marketing websites cost effectively, nor did they realise that once developed, a site would not mushroom if you leave it.

Acquisition at the right stage, especially with a pre-existing operation and profitability, seems foolproof.

]]> By: ToddW http://www.websitepublisher.net/blog/2006/12/04/valueclick-acquires-shoppingnet/#comment-1837 Mon, 04 Dec 2006 19:12:52 +0000 http://www.websitepublisher.net/blog/2006/12/04/valueclick-acquires-shoppingnet/#comment-1837 Now if this only would mean higher payouts from ValueCrapclick ;)

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