Comments on: Tricking Clicks

By: Ken Barbalace

Ken Barbalace — Wed, 12 Jul 2006 02:23:36 +0000

It sounds like AdWords update to the “landing page quality” scoring algorithm is designed to address the issue of junk landing pages of some ads like those for arbitrage or MFA sites.

Some people are griping about these changes, but I agree with Google that improving the quality of the ads is important for the long term health of advertising as you conversation with your wife has shown.

By: Tony

Tony — Sun, 02 Jul 2006 23:54:19 +0000

We just became publishers of Adsense ( a few days ago ), before that we were advertisers using Adwords. We started doing that when site targetted advertising started. We could specify what sites we wanted our ads to appear on. Very few resulted in high CTR, but those who did paid off pretty good. You might want to check out that option in Google Adwords.

By: Andrew Johnson

Andrew Johnson — Fri, 23 Jun 2006 20:00:13 +0000

Besides being a publisher I buy ads from Google and a bunch of other PPC programs. My biggest problem isn’t clicks converting, its getting enough of them!

Google’s ads usually are showing up on relevent targeted pages which means that the visitor is a potential buyer whether that click is accidental or not.

Its up to the ad buyers to look at their click conversions and lower their bids if necessary to account for lower conversion rates. If they don’t, thats not the publisher’s fault.

Google specifically tells publishers to put their ads close to content and blend the ads in. The culprit is ad blindness and that is the only way to fight it without publishers telling visitors to “look at my ads and please click on them.”