Comments on: Another One Bites the Dust http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/ Website Promotion, Generating Revenue, Website Management Sat, 28 Feb 2026 22:09:57 +0000 hourly 1 https://wordpress.org/?v=3.8.41 By: C http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-4320 Sun, 28 Jan 2007 23:49:46 +0000 http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-4320 We had the same experience a few weeks ago. “Unfortunately, due to poor traffic quality, we will be closing your Yahoo! Publisher Network…”

Now, we are a US company with US web sites and had spoken to YPN in both Oct and Nov and in both conversations YPN had stated they were happy with the relationship and one even said that our sites were all within their terms and conditions and they “valued” the relationship.

Then less than 8 weeks later we get an email with less than 24 hours notice terminating the relationship. Fortunately it was a simple task to swap in AdSense. Asking for explanation was ignored.

However, my question is what is up with YPN?

Since they wouldn’t explain the “traffic quality” statement, there was no way to know what the problem was, but I suggested that YPN look at:
1. Lack of relevance in context matching
2. Better ad depth so that if they get the match right, they have an ad to show
3. Better communication with publishers. If there is a problem, TRY COMMUNICATION Yahoo! YPN acts like a 1st grader who is having a tantrum and can’t explain why they are upset. That is not the way to build a business, but it is a way to burn bridges with publishers.

The nice thing was that a few days later Google sent a note asking us to join their “custom placement packs” for “our largest brand advertisers” so it is Yahoo’s loss.

p.s. Microsoft will be a welcome addition here – the winner will be the company that works with publishers and treats them as partners so that Google/MSFT/YPN(not) win, advertisers win, and publishers win. As long as Yahoo is adversarial, non-communicative and unable to serve quality ads, they will have no chance against MSFT and Google.

]]> By: chainsaw http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-807 Wed, 20 Sep 2006 19:40:44 +0000 http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-807 My website(linked from my name). Had the exact same thing happen. Wish I would have foreseen that one because Adsense doesn’t want to give me an account. Pretty damn disappointing, these guys are missing out on a lot of money because of their lack of accurate spam filters.

]]> By: Ken Barbalace http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-351 Wed, 12 Jul 2006 02:39:48 +0000 http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-351 For all the grousing I’ve been seeing about AdSense lately, it would appear it still is our best option. Yahoo certainly isn’t able to get its act in gear. This feels really weird to say, but Microsoft may be our best hope of bringing real competition to PPC advertising. Who would think we would look forward to Microsoft entering some market.

]]> By: Website Publisher Blog » Website Promotion, Generating Revenue, Website Management http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-234 Sat, 24 Jun 2006 14:40:25 +0000 http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-234 [...] Apparently they didn’t get the memo that I was kicked out of their network. [...]

]]> By: » Send international traffic to Yahoo Publisher Network and get kicked out - Web Publishing Blog http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-225 Wed, 21 Jun 2006 22:47:08 +0000 http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-225 [...] Are you geotargetting Yahoo’s PPC ads to the US? If not, you might think about doing so. Several publishers have been kicked out of the program recently for sending international traffic to Yahoo. Most recently, Chris from WebsitePublisher.net blogged about getting the boot. Some publishers have gotten kicked out despite having reps specifically telling them they would not be! [...]

]]> By: feralcat http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-220 Tue, 20 Jun 2006 22:16:32 +0000 http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-220 Doesn’t Yahoo realize that it’s the *World* Wide Web!

]]> By: SomeGuy http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-218 Sat, 17 Jun 2006 11:19:08 +0000 http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-218 I don’t understand it.

This program seems to target medium and small publishers. But it’s hard for medium and small publishers to devote the necessary resources for effective geotargeting, while it would be a snap for Yahoo.

And this has been on their radar for quite some time. Why can’t they follow the logical step and implement it themselves?

]]> By: icebane http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-216 Sat, 17 Jun 2006 05:18:36 +0000 http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-216 Absolutely depressing. We webmasters need competition with Google, and Yahoo isn’t doing it. I continue to be speechless at the errors Yahoo has made recently.

]]> By: Andrew Johnson http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-215 Sat, 17 Jun 2006 02:23:18 +0000 http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-215 Its just sloppy on their part, but they still are acting more professional than Chitica, who have absolutely no credibility in my opinion.

]]> By: Westech http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-214 Sat, 17 Jun 2006 00:18:34 +0000 http://www.websitepublisher.net/blog/2006/06/16/another-one-bites-the-dust/#comment-214 I won’t bore everyone here with the details of my ordeal with YPN, but anyone interested can read my old thread here: http://www.websitepublisher.net/forums/showthread.php?t=4515

I’m completely underwhelmed with Yahoo’s venture into contextual advertising. So far, I don’t think Google has much to worry about…

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