Comments on: Attracting advertisers with little traffic. http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/ Website Promotion, Generating Revenue, Website Management Sat, 28 Feb 2026 22:09:57 +0000 hourly 1 https://wordpress.org/?v=3.8.41 By: Westech http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-28 Fri, 03 Mar 2006 18:36:18 +0000 http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-28 When selling direct advertising I generally set the rates above what I make for the same spot from my ad networks, but below what the advertiser would have to pay the network for the same ad. (Basically somewhere between the CPM and eCPM from the networks.) This takes out the middle-man and both the advertiser and the publisher benefit.

]]> By: Paul Woods http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-26 Fri, 03 Mar 2006 16:50:18 +0000 http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-26 When you’re starting out, how much information do you provide on your site about your rates and traffic? I currently do not post either of these on my site, but I’m wondering if I should at least post some rates, because I think people would find them to be extremely reasonable and perhaps I’d get more inquiries.

]]> By: Tye http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-24 Fri, 03 Mar 2006 08:49:34 +0000 http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-24 I was thining about ‘private advertisers’ for a site I am about to build… I was planning to approach selected private advertisers, have you ever done this?

Also how do you calculate your advertising rates?

]]> By: Shawn Weeks http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-22 Fri, 03 Mar 2006 02:28:38 +0000 http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-22 They’ll find you by searching for a keyword in their industry.

Most private advertisers found me by searching for their actual company name and discovered my website in the process (it was a directory).

]]> By: Amit Gupta http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-21 Fri, 03 Mar 2006 01:52:03 +0000 http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-21 But then, private advertisers don’t come to new websites, do they(unless it has a known name etc. attached to it)? so for sites that are yet to place their footing properly, CPC etc. are the only way to go, right?

or am I mistaken?

]]> By: Ethan Poole http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-18 Thu, 02 Mar 2006 23:23:14 +0000 http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-18 I use this method all the time and I actually make more money with private advertisers. While my website’s traffic is not too high, I can guarantee targeted traffic and bonus spots (such as in our newsletter or on the forums) for no cost.

]]> By: Mark http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-17 Thu, 02 Mar 2006 21:53:56 +0000 http://www.websitepublisher.net/blog/2006/03/02/attracting-advertisers-with-little-traffic/#comment-17 From past experience, I would also advise publishers to look at other ways of ‘paying back’ their loyal advertisers with perhaps an extra spot banner now and then, or think of some other way of extending their advertising on your site. Say it’s to ‘test new methods’, while it’s actually giving them additional value, and more trust in your website.

Shawn, very fine first post.

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