Fundamental search engine optimization is mostly about building a good site, with common sense optimizations, and letting the cream naturally rise to the top. It is not a get rich (or get ranked high) quick method. Rather a slow and steady and proven method to success. Mostly this philosophy of search engine optimization simply ensures that you are not doing anything to hurt yourself, and then allows you to focus on developing your content and your website. Good solid quality content is really the most important thing. I firmly believe that it is more important to have a reliable search engine ranking, than to be bouncing all over and risk being tossed entirely.
I've only set the stage with this article, I've laid the framework for a solid understanding of search engine optimization, but there is much more to learn. Please continue your research through the articles below: